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Birchwood business leads the way for plug-in cars

ELECTRICITY North West has become the first UK business to take ownership of the new model of Toyota plug-in hybrid car.

The Birchwood Park-based company, which operates the North West’s electricity distribution network and is currently preparing the region to support electric cars, will use the new Toyota Prius Plug-in as a pool car for its staff.

If the trial goes well, it plans to roll-out more of the eco-friendly vehicles across its fleet.

The keys to the rechargeable car were personally presented to the company by Dr Shoichiro Toyoda, Toyota Motor Corporation Honorary Chairman, whose father founded the business in 1937.

Susan Stockwell, customer director at Electricity North West, said: “As the North West’s electricity network operator, we are delighted to be the UK’s first owner of the Prius Plug-in Hybrid.

“We are working hard to ensure that our network can support electric car charging points helping the region reduce its carbon footprint, so it’s only right that we have our own plug-in vehicle.”

Ewan Shepherd, General Manager for Toyota/Lexus Fleet Services said: “It was an honour for us to have Dr Toyoda handover a car that is such an exciting and innovative proposition for our fleet customers.

“With its quickly rechargeable lithium-ion battery and its unmatched offering of extended, zero emissions all-electric capability with an uncompromised hybrid vehicle driving range, it delivers ‘best of both worlds’ motoring - something that will be very attractive to our customers who want to reduce their emissions and, crucially, save costs.”

Electricity North West connects more than 2.4 million properties, and more than 5 million people in the region to the National Grid. Since 2007 it has provided services from rural Cumbria to the centre of Manchester.

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About Charlie Kennedy

Having studied Law, English and Philosophy, I went travelling to India for 6 weeks working in orphanages and in a leper colony. I came home and decided to study Journalism. Starting my third and final year this September, I have just been given the fanta... read more